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Executive Profiles Our seasoned professionals share our core values of success: industry distinction, delivery of extreme results for our clients, loyalty, integrity and a passion for quality. Our Executive Team Ned C. Boatright, MBA
Mr. Boatright is a proven and experienced senior executive with over 30 years of healthcare and information technology experience. Career positions have included CIO, VP Claims, Account Executive, Manager-Data Integrity, Sr. VP-Information Systems, President, Provider Network Manager, VP Hospital Administration, and Consultant. He has been employed by HMOs, insurance companies, IT consulting firms, and outsourcing companies serving payers, physicians, hospitals, urgent care centers and entrepreneurial firms in managed care. Mr. Boatright has provided consultative leadership and project management in the areas of managed care transaction systems, web applications, claims, medical management, data warehousing, informatics and outsourcing. In his management experience he was the Sr. Executive responsible for the establishment and maintenance of all technology and IT staff supporting a regional HMO. Accomplishments included establishment of an IT strategic planning process, major data system migration, establishment of an enterprise data warehouse, design, development and implementation of intranet and Internet functionality to serve staff, providers and members. As an outsourced CIO for an MSO he implemented a new claims system, migrated systems and processing from an acquired medical group and maintained IT costs at or below industry standards. He has published and presented on the topics of innovation and the need for community based health data networks. Joseph
DeLuca, MA, FACHE
Mr. DeLuca is a health care information technology futurist, bringing innovative wisdom and practical experience to both the health care and information technology market segments. His cross-functional perspective has evolved out of 20 years of performing successful advisory services for provider, payer, entrepreneur and public policy clients. Mr. DeLuca is a frequent speaker at regional and national conferences and is widely published on health care and information technology topics. The most recent edition of his book, The CEO's Guide to Health Care Information Technology: Revised Edition, is now available from Jossey-Bass. Mr. DeLuca was recently awarded the ACHE Regent's Senior Leadership Award for service to the health care community. Board appointments David Keirns
Mr. Keirns brings evolutionary leadership in clinical information systems and technology planning including organizational development, change management, process engineering and software methodologies. He has served as a Director of IT Strategy for Oracle, Program Manager for Lucille Packard Children's Hospital, and Systems Architect for Sequoia Hospital CHW implementing information systems for both clinical and internet technology environments. For 20 years he has been developing solutions for highly interdependent teams through the use of project management methodologies, governance structure, budget management tactics and progress tracking tools. Mark
Schneider, MPH
Mr. Schneider has over 15 years of diverse health care experience,
including information technology, managed care, and patient care.
Prior to joining IT Optimizers he served as product
manager for the data integration and communications platform at CareScience,
Inc., overseeing the strategy, functionality and development of their
product suite infrastructure. He was also the product manager for
a suite of tools aimed at helping health care organizations with technology
assessment decision-making and planning, including the review of health
IT products for a certification program. Mr. Schneider, a current
member of the Health Information and Management Systems Society, served
in various functions for a managed health care organization including
project manager, analyst, and proposal writer. He spent several years
working at the paramedic level for an ambulance squad. Gayle Yeakle, MBA Ms. Gayle Yeakle, formerly the Vice President of Information Management at Children's Hospital and Health Center of San Diego, is a formidable leader in healthcare and an innovator in information technology. With over twenty-five years of experience in clinical and managerial health care roles, Ms. Yeakle has proven her wealth of skills in ways such as implementing a full, under budget, and timely HIS conversion and building E-health and Electronic Medical Records initiatives. Ms. Yeakle has honed her results-based management practices, increasing productivities and reducing staff turnovers through her talent for team-building. Ms. Yeakle's deep understanding of healthcare information technology has allowed her to develop management tools for a large healthcare information system implementation project. An integrator by nature, Gayle Yeakle takes technologies and makes them cost-effective and contextually functional for health care organizations. In the past, Ms. Yeakle has served on the TSI Strategy advisory group and the Boards of Microsoft Healthcare Users group and of healthcare advisory for Motion Computing. She is currently a Board Member at Sharp/Childrens MRI Center and Living Exhibits, Inc., as well as a member of HIMISS and CHIME. IT Optimizers Professional Resource CommunitySM Our affiliates—members of IT Optimizers' Professional
Resource Community—are all experienced health care industry veterans with deep subject
matter expertise and a record of achieving extreme results for their
clients. This program ensures that we contribute quality, wisdom,
and specialization to all of our client engagements…large
or small. Affiliate members serve as our Client Services Executives and include: Susan Anthony
Ms. Anthony has over 25 years experience in health care editing, publishing, and communications strategy. She was editor and publisher of Healthcare Forum Journal, founding editor of Strategies for Healthcare Excellence and COR Healthcare Market Strategist, and features editor of HealthWeek. Earlier, she served as staff editor of The Internist, published by the American Society of Internal Medicine. Most recently, she has specialized in health care information technology. At IT Optimizers, Ms. Anthony supports affiliates and clients through information technology research and communications. Rebecca Burns Tufano, MBA
Ms. Burns Tufano has focused on addressing strategic market opportunities in business-to-business information services for over 20 years. She was engagement manager with McKinsey & Co., and has held management and executive positions at General Electric Information Services, American Express, Wells Fargo Bank, and ADP. As vice president and group product manager at Wells Fargo for corporate electronic services, she helped pioneer the use of the Internet for payments transactions, digital money, and worked with insurance companies and providers to streamline health care payments. As director of health care business development at ADP, she crafted a comprehensive vision for health care services including the proposed purchase of a number of established vendors (CyCare, IDX, and Medical Manager before they went public) and leading-edge technology providers. As vice president, marketing strategy and client information services at WiSE, a handheld, wireless, ambulatory CPOE systems provider funded by Pfizer and AMP, she created the plan and was responsible for the Data Center, a profit center that provided a spectrum of new reporting services to WiSE’s physician customers. She is founder and managing director of the Corum (Collaborative
Outcomes) Group, where she provides innovative market approaches in
health care information services. She provided planning, marketing
and nationwide roll-out services to PhyCor, a leading physician practice
management services organization, for its new PhyCor Online product.
She worked closely with Pacific Partners Management Services Organization,
a health care management services organization, to develop a new business
structure providing a spectrum of ASP-based services. As a component
of the overall vision, she led the selection and development of a
strategic alliance with a major practice management vendor, enabling
additional sources of revenue. She was the interim CEO for HealthData,
Inc., an ambulatory handheld clinical systems vendor, where she assisted
in the roll-out of a new product with IBM. Ms. Burns Tufano’s
understanding of market dynamics and organizational needs has led
to her success as a recruiter; she has helped identify and place a
number of IT experts, representing research, clinical, strategic,
and administrative managed care talent. She served as co-president
of HIMSS of Northern California. Kathleen Crane
Ms. Crane has over twenty five years of experience in healthcare management, operations and systems implementations. Her responsibilities have spanned hospital department management in patient access, financial counseling and contracting; physician practice management in both a small ophthalmology practice as well as a large, multi-specialty clinic; and managing director of consulting and technical resources for a software and services consulting firm. Her participation in system implementations, working as both an analyst as well as project manager, has been in the areas of patient access, managed care, billing and accounts receivable and electronic medical records. Her in-depth understanding of healthcare operations allows her to support and promote the planning and transformation associated with new system installations. Ray G. Dunn, MBA, CPHIMS
Mr. Dunn is a leader in the health care and information technology
sectors, with extensive management and consulting experience including
roles as Consulting Group President, Outsourcing VP/General Manager,
CIO, and Program Manager. Most recently he was President and co-founder
of a health care technology consulting firm, helping clients with
a broad range of operational issues, technology planning, and changes
in the regulatory environment. He has over twenty years of experience
managing business units, leading people and project teams, and delivering
results in support of strategic business initiatives. Mark Fehling, MA
Mr. Fehling has over twenty years of health care experience that includes information technology administration, admitting/registration and health information management operations at the senior management level. With extensive experience directing complex systems and infrastructure implementations, he is a team builder who engages all stakeholders in the evaluation, selection and implementation of IT and organizational improvement solutions. Mr. Fehling's more than fifteen years as a CIO have included positions at George Washington University Hospital, MacNeal Health Network in Chicago and Holy Cross Health, Silver Spring (Maryland). Throughout his career, he has had notable success in effectively interacting with board, senior management, physicians, management, staff and vendors to create information technology visions, strategies and plans. David
Hansen, MBA
Mr. Hansen has aided health industry firms such as Kaiser Permanente,
John Muir Health, Bristol-Myers Squibb, and Trigon
to effectively link IT plans to strategies, assess new products and
services, target new markets, focus business strategies, and change
their organizations. On behalf of IT Optimizers®, SRI International,
and the Institute for the Future, he has scanned the health IT market
for cutting-edge developments. His advice during more than 15 years
as a consultant has also benefited firms beyond health, spanning industries
from broadcasting to electronics and government research to B2C Internet
sales. Mr. Hansen has facilitated dozens of change processes in organizations
across all levels, from boards of directors to front-line providers.
Hansen lectures in Economics and Management at the University of San
Francisco. A prolific contributor to the health care IT literature,
Mr. Hansen most recently is the author (with Johannes Ziegler) of
“Raising Health Care’s Organizational IQ,” published
in the Winter 2003 issue of Health Forum Journal. David W. Lillibridge, MBA
Mr. Lillibridge has been involved in health care for over 25 years, working with general acute care and children's hospitals, teaching medical centers, research facilities, integrated delivery networks, independent physician associations, managed care, and health maintenance organizations. His information technology experience includes clinical system expertise with a focus on PACS and medical imaging technology, large-scale project management, system/technology selection and implementation, interim management, strategic planning, information technology-enabled re-engineering and process design, and operational assessments and reorganizations. Mr. Lillibridge brings a participatory style to projects that focuses on the integration of physician, clinician, and administrative perspectives. As an educator of senior management, board members, and staff, he works to set realistic expectations for the role of information technology. Doris Lock, MPH
Ms. Lock is a seasoned professional with almost 25 years in the health care industry. She has served health care clients as an independent consultant and with Health Care Investment Visions, IT Optimizers, Arthur Andersen & Co., and Voluntary Hospitals of American (VHA) Consulting Services. Ms. Lock’s operational experience includes developing community education programs for Penrose Cancer Hospital, training family medicine providers at Mercy Medical Center, and supporting various operational needs for the Kaiser Permanente Medical Care Program. Ms. Lock has a broad range of experience, including: market analyses and business planning; program planning, implementation, and evaluation; operations analysis and process redesign; HIPAA compliance; and information systems. She has served clients in the private arena (e.g., multi-hospital systems) as well as the public sector (e.g., various County and State Departments of Health Service). Ms. Lock brings an analytic, systems thinking approach to solving problems and achieving organizational objectives. Mike Martinez
Mr. Martinez is an experienced Chief Information Officer with expertise in the design and delivery of cost-effective, high-performance technology solutions in health care with budget responsibilities up to $40 million. He is skilled in all phases of the project life cycle, from initial feasibility analysis and conceptual design through implementation and enhancement. In his executive positions, Mr. Martinez has built culturally diverse, team-centered operating units, with excellent business process and strategy development skills. In his most recent role, with Cogent Healthcare, Mr. Martinez provided professional IT management to support the company’s aggressive business growth, from a pre-profit $15 million revenue company to current $100 million profitable national company. He managed all facets of IT strategic planning and operations, including supporting a unique hospitalist services model. Combining applications experience with deep technology expertise, Mr. Martinez has been involved with diverse technology plans and projects, including: mobile device and web-based charge capture, national call centers, centralized billing, web-based on-line reporting, physician portals, wide area networks, clinical decision support systems, enterprise medical records, clinical data warehouse technology, and electronic supplies ordering and payment systems. Lee
Penn, MBA, MPH
Since 1979, Mr. Penn has provided leading-edge management, economic,
and technical advisory services for regional health care delivery
systems, hospitals, large physician group practices, managed care
organizations, and for health care technology vendors and consulting
firms. He began his career as an economist with Kaiser Permanente,
and developed relative value systems to assist management and researchers
in monitoring costs and benefits of outpatient care. As a consultant
he has planned and implemented cost-saving information systems for
local government agencies and physician practices, assisted physicians
and a hospital consortium to get capital grants for new services,
and advised regional health care delivery systems in the US and Canada
on the costs and benefits of implementing new electronic medical record
systems and PACS systems. He helped hospital systems make economically
sound decisions on alternative information systems strategies and
alternative management structures for IT and financial/billing departments.
A lead developer of the FULCRUM Series Methodologies®, Mr. Penn
specializes in financial, statistical, and systems analysis to support
information systems planning, vendor selection, and system implementation
for health care clients, as well as forecasting of technical, health
care industry, and socioeconomic trends. He is the author of “Planning
for Inflation: Accounting for economic trends and influences in enterprise
budgets and financial plans,” HCIV Perspectives, February
2002. Paul
S. Van Dolah, MHCA
Mr. Van Dolah has served in senior leadership positions in health
care for over 25 years. He has worked with general acute care hospitals,
large university systems, children's hospitals, research facilities,
integrated delivery networks, independent physician associations and
health maintenance organizations. Mr. Van Dolah served on the senior
leadership teams of Hahnemann Medical College & Hospital, Indiana
University Hospitals and Valley Children’s Hospital. More recently,
he served as the Executive Vice President / Chief Operating Officer
of Children’s Hospital – San Diego for over 15 years.
His specialties include: strategic planning, business development,
strategic partnership formation, organization development, operations
analysis, business process design and financial management. Mr. Van
Dolah has assisted hospitals and medical groups form effective partnerships
through programmatic and facility joint ventures, medical group management
and systems integration. He employs a systems approach to problem
solving that focuses on meeting client needs and achieving organizational
objectives. He understands the need to balance the interests of multiple
constituencies in the formation of systems and process solutions. Rosaline
Vasquez, MD, MBA
Dr. Vasquez has broad experience in health care strategy, administration,
and clinical medicine. She most recently served as vice president
of medical affairs for Skolar, Inc., where she oversaw the strategy
and development of the Stanford Skolar MD system. Earlier, she was
vice president and medical director for Cigna HealthCare of Northern
California. She also served as director of health care policy and
reimbursement planning for Syntex Pharmaceuticals in Palo Alto,
CA. Dr. Vasquez has practiced internal medicine in a variety of
settings. She is adjunct clinical associate professor in the Department
of Medicine at the Stanford University School of Medicine. Additionally,
she is an active volunteer in nonprofit social agencies and chaired
the board of the AIDS Clinical Research Consortium and Family Services
of Santa Clara County. She is chair-elect for Family & Children
Services. In addition to serving as Clinical Systems and Physician
Advisor, she is a member of the Affiliate Community.
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