Rebecca Enmark

Research Director

Experience

Rebecca works with individual clients as well as the corporate team in market, technology and research direction, planning, and execution. Over the course of her career, she has worked closely with both health care providers and information technology developers to focus care modeling, product planning, use and development in support of business and market requirements. Ms. Enmark is frequently published on information technology topics in industry journals and monographs, and is co-author of The CEO's Guide to Health Care Information Technology: Revised Edition.

Professional Affiliations

Senior Member, Healthcare Information and Management Systems Society (HIMSS)

Education

MLIS, University of California, Berkeley
BA, English, University of California, Berkeley

Practice Areas

• IT Lifecycle
  • Vendor selection
  • IT benchmarking (quantitative and qualitative)
• Market Research
  • Market analysis
  • Technology forecasting
  • Product planning
• Business Case Support for IT-Driven Services (PMCH, ACO, Collaborative Ventures, Emerging Technologies)
• Communications
  • Technical writing
  • Intranet and enterprise communications
  • Survey development and administration